Youtube is not only an entertainment platform, it is world’s second largest search engine and billions of users search for content everyday. If you’re making videos and aren’t getting the views or engagement you deserve, it’s time to start to take YouTube SEO seriously. SEO Net Hub, we can help you optimize your YouTube channel and your videos to increase ranking, get more eyes on your videos, and grow your audience.
What is YouTube SEO?
YouTube SEO (Search Engine Optimization) is the process of optimizing your videos, channel and metadata so they are more discoverable in YouTube’s search results and recommendations. However, there are ways to get your video to be seen, boost organic traffic, and, in turn, grow your channel.
Why is YouTube SEO Important?
Currently, YouTube is the largest video platform with more than 500 hours of video uploaded every minute, and the competition is intense. If your videos are not optimized well, there is always a chance that your videos will never be seen due to the massive sea of content. YouTube SEO ensures that your videos are seen by the right audience, helping you:
- Increased views and watch time
- Creation of loyal subscribers
- Driving traffic to your website/businesss
- Monetization of your content
Top YouTube SEO Strategies to Rank Your Videos
1. Keyword Research is the Starting Point
As with regular SEO, the YouTube SEO process begins with keyword research. Get into finding out what keyword is being searched for by your audience; for that, you may use YouTube’s search suggest option; or Google Trends with TubeBuddy. Use long-tail keywords with lesser competition but high relevance to your content.
2. Create Attractive Titles
A title is what the audience has the first sight on after opening your video. So make it attractive and include your primary keyword naturally. Be sure to keep it under 60 characters to avoid it being truncated in a search.
3. Write a Long Video Description
Video descriptions are pure gold for SEO. Use them to give more context to your video, include keywords, and link your website, social media page, or other videos. The longer the description (at least 200 words), the more Google and YouTube will have to index for content.
4. Optimize Your Tags
Tags help YouTube identify a video’s content. Use general and specific tags, including the main keyword and similar terms. Do not exceed the tags’ specified limits: relevance is the only golden rule.
5. Compelling Thumbnail Creation
A custom thumbnail with good quality enhances CTR (click-through rate). Use bold text, bright colors, and images that closely represent what is inside the video.
6. Take Advantage of Playlists
Organizing your videos into playlists can enhance watch time and keep viewers engaged. Playlists can rank in search results, creating yet another opportunity to be in front of your audience.
7. Engage Your Audience
Encouragements like talking to people about liking, commenting, and subscribing are all useful. Such engagement signals tell YouTube that your content matters, and that can lead to an increase in rankings. Engage with the comments and help build a community around your channel.
8. Aim For Watch Time and Retention
YouTube favors videos that hold a viewer’s attention. Make interesting content that catches viewer interest early and retains that interest until the end. Use analytics to gather information about the points at which viewers drop off and give attention to these when developing future videos.
9. Use Subtitles and Closed Captions
Subtitles and closed captions make your videos accessible to a larger audience: not only those who do not speak the language but also viewers impair hearing. They also add more text for YouTube indexing purposes.
10. Market the Videos
Share and promote your videos on social networks and killer blogs while working with other creators. The more exposure, the better the search results will read for your video.
Final Thoughts
YouTube SEO is a great way to build your channel and spread out to larger audiences. With the implementation of these strategies, video rankings can be improved, leading to higher engagement and achieving the overall content goals.
We at SEO Net Hub help businesses and creators optimize their online presence. If you are new to YouTube or want to take your channel to the next level, our team will guide you through every step.
Are you ready to conquer YouTube? Start optimizing right now and watch your channel fly!
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